SAECO

SOCIAL MEDIA CAMPAIGN DEVELOPMENT

To launch high end Italian coffee brand Saeco’s flagship machine, we collaborated with Italian composer and pianist Francesco Nigri to create an original composition. Like Saeco’s relentless drive for coffee perfection, Francesco’s passion for music is all about making his best, better. 

The composition process became the basis for a campaign of TVC, a short film and more than 80 social and digital assets. The social content includes newsfeed videos, video carousels, stories, bumpers and trueviews.